TikTok sensation Mikayla Nogueira ready to launch of her own brand, Point of View Beauty. Backed by Imaginary Ventures, the brand is set to debut direct-to-consumer on March 26, offering a curated lineup of five makeup prep products designed to enhance and perfect the skin for seamless makeup application.
Nogueira has gained 16.3 million TikTok followers since joining the platform in 2020. Realizing the lack of a cohesive, makeup-friendly skin prep line, she set out to create one.
Point of View Beauty was developed in collaboration with Ani Hadjinian, cofounder and CEO, whose experience includes roles at Augustinus Bader, Tom Ford, and Bobbi Brown.
The products, made in Korea, were developed with direct input from Nogueira, who traveled to the labs to perfect the lightweight, layerable formulas that prevent pilling—a common issue when layering skincare.
Investors at Imaginary Ventures, known for backing brands like Westman Atelier, Skims, and Glossier, has invested Point of View Beauty. It recognized Nogueira’s cross-generational appeal and strong community-driven presence. “It’s special to come in this early, and I think it’s a real testament to our belief in the vision of Mikayla and Ani,” said Kelly Dill, a partner at Imaginary.
