Both Chinese brands Zhiben and Kimtrue said that the other brand/organization used false reviews to discredit their products in order to engage in unfair competition.
On the afternoon of January 28th (China Standard Time), Chinese brand Zhiben released a statement on its official Xiaohongshu account, saying that it recently found some users on the Xiaohongshu platform posting false reviews and defaming the brand’s products, which seriously infringed on its brand goodwill.
