Degree, a brand of Unilever, used the phrase “Not Done Yet” in taglines and campaigns and communicated values similar to those of the Foundation, to the detriment of fundraising.
On July 25, Unilever was sued by the charitable foundation I’m Not Done Yet, Reuters news.
In the suit, the charitable organization says that Unilever violated its trademark rights by using the phrase “Not Done Yet” in an advertisement for deodorant of Degree.
The I’m Not Done Yet Foundation has allegedly been using the name since 2018 and owns the federal trademarks (Federal Trademarks) “I’m Not Done Yet” and “Not Done Yet”.
Unilever, on the other hand, only applied to register its own “Not Done Yet” trademark in 2021 for deodorant, shampoo, body wash and other products.
The charity said in the suit that Degree, a brand of Unilever, uses the phrase “Not Done Yet” in its advertising slogans and campaigns and conveys values similar to those of the foundation, which tends to confuse consumers about the relationship between the two and is detrimental to its fundraising efforts.
Finally, the “I’m Not Done Yet” Foundation applied to the court to prohibit Unilever from using the phrase and to claim monetary damages.
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