Symrise has announced its latest innovation, Flowerconcentrole® from its Cosmetic Ingredients division. This collection of olfactive flower extracts is designed to provide high-quality, easy-to-formulate solutions that cater to all product and skin types.
It is stated that Flowerconcentrole® utilize Symrise’s Actimood® technology, which infuses mood-enhancing properties into the formulations. As a result, brands can now deliver neurocosmetic benefits to consumers, fostering a heightened sense of well-being.
The Flowerconcentrole® products are transparent or slightly opalescent liquids, each emitting different fragrance. These fragrances tap into the neuroscientific connection between the olfactive properties of plant extracts and the stimulation of positive emotions. Extensive research has demonstrated that the new collection evokes a range of feelings, including relaxation, well-being, protection, joy, and freshness.
This launch also signifies Symrise’s commitment to the clean beauty movement. Flowerconcentrole® sources its functional plant extracts sustainably from Madagascar, France, and Bulgaria, ensuring full traceability to the field and adhering to the highest ethical and environmental standards. Comprising 100% natural ingredients in accordance with ISO 16128 and utilizing upcycled components, the collection aligns with the growing consumer demand for more sustainable cosmetics.
Marcus Höflich, the Global Category Director Botanicals at Symrise, expressed his delight regarding the launch, stating, “We are thrilled to introduce this new range of functional flower extracts, leveraging our neuroscience capabilities to connect olfactive skincare with mood enhancement. The association between botanicals and emotions has been recognized for a long time. Flowerconcentrole® represents the next step in our 70-year journey as innovators in this field, enabling skincare brands to unlock the full potential of flower extracts while prioritizing environmental stewardship.”
