Summit Partners, the private equity owner of Dr. Squatch, is planning to sell the popular men’s grooming brand, with hopes of achieving a valuation surpassing the impressive mark of US$2 billion. To aid in this endeavor, the company has joined forces with esteemed investment banks Raymond James and Centerview Partners, seeking potential buyers who recognize the brand’s substantial financial success.
Dr. Squatch emerged onto the scene in 2013, with its founder, Jack Haldrup. Recognizing a void in the market for natural men’s soap, Haldrup embarked on a journey to fill that gap. The brand’s commitment to using natural ingredients and avoiding harsh chemicals struck a chord with consumers, propelling Dr. Squatch forward.
Over time, Dr. Squatch expanded its product lineup beyond bar soaps, venturing into deodorants, hair care, colognes, and lotions. These offerings are now widely available, both through the brand’s official website and major retailers such as Walmart and Target. This expansion signifies the brand’s remarkable growth from a niche market player to a prominent name in the realm of men’s grooming.
The potential sale of Dr. Squatch serves as a testament to the current surge of interest in the personal care sector, which has become a bustling hub for lucrative deals. Furthermore, Unilever’s previous sale of Dollar Shave Club to Nexus Capital Management stands as another example of the market’s demand for innovative and rapidly-growing personal care brands.
