Walmart continues to expand its augmented reality (AR) offerings, and the latest addition to its repertoire is the hair color try-on app. Building upon the success of its Beauty Virtual Try-On feature, Walmart is now taking it a step further by incorporating hair color products into the mix. This innovative tool allows beauty enthusiasts to effortlessly experiment with various color cosmetics and hair shades in real-time, right from the comfort of their own homes.
With a keen focus on delivering personalized experiences, Walmart’s hair color try-on app aims to help customers find their perfect match within a digital platform. By leveraging advanced AR technology, Walmart is empowering its customers to explore and visualize different hair color options before making a purchase.
Through the Walmart iOS app, customers now have access to an extensive selection of nearly 500 hair color products. These offerings include formulations from renowned brands such as Madison Reed, Revlon, Wella, and many others.
