Murad opened its Tmall International overseas flagship store in July 2019. By the end of 2020, the store sale had grown 2.5 times year-on-year, with its star product “Resurgence Retinol Youth Renewal Serum” growing 700% in annual sales.
In the Double 11 – Chinese Shopping Festival- in 2020, Dr. Jart+ pre-sale broke $15 million for the first day ranking as the No. 1 in the imported mask category on same period.
As a Thai beauty brand with a 33-year history, Mistine innovate product to follow the trend and respond to market conditions. The brand has demonstrated its strong strength in the sunscreen market.
It’s no surprise that Chantecaille paid extraordinary attention on the Chinese market. Since the pandemic, the resilience shown by the Chinese market has made it a bright spot in the earnings reports of many international beauty brands.
If 3CE plans to develop the Chinese market, it is urgent to solve its trademark issue.
With a sensitive sense of perfume and perseverance, the founder of Lancôme made his great effort to occupy certain status for his French brand in the global cosmetics market which was then monopolized by American brands.
LUX is an international brand that is present in more than 100 countries around the world with major markets such as China, India and Japan.
Maybelline was founded in 1917 and produced the world’s first modern eye cosmetic, Maybelline Block Mascara.
1. Tmall Tmall, a business of Alibaba Group, is a B2C shopping website. At present, A total of 150,000 foreign
In 1980, the SK-II brand and trademark were acquired by P&G and licensed to P&G in Japan for full production of the brand.
Insights into Chinese Beauty Industry
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