China Beauty Consumer Trend Report 2023 Q1

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By Chaileedo Research  JAN 10, 2023, 12:00AM


As the unbearable year 2022 comes to an end, the much anticipated year of 2023 has begun. Between saying goodbye to the old and welcoming the new, those in the beauty industry who have been suppressed for too long are ready to take on the challenge. The question now is how to regain the business opportunities lost in the past three years in 2023. This is a reality that the industry is facing.

Recently, Chaileedo Research released the “China Beauty Consumer Trend Report (First Quarter 2023)” (hereinafter referred to as the “2023 Q1 Consumer Report”) by analyzing the beauty consumption behavior of consumers in the past three months. The report summarized 9 mainstream trends in an effort to provide a reference for the development of the future beauty market and help the industry create a better 2023.

Download to learn

  • The impact that China’s latest lift on COVID restriction on the beauty industry.

  • How oral care product is becoming the new queen after skincare.

  • A new opportunity has come to personalised cosmetics.

  • Anti-aging products keep their heat.

  • How streaming influencers made millions of sales over seconds on China’s Tik Tok (Douyin).

  • Future development of offline stores in 2023.

Key Stats to learn

  • 2023 Q1 online beauty sales are estimated (read the report to see the exact numbers);

  • Over 1/3 consumers believed that they may cut spent on beauty products in Q1 2023, over 40% believe they will have similar expenditures this quarter (read the report to see the exact numbers).

  • Over a quarter of young consumers prefer to buy well-known domestic brands, will over a few decide to try on the new domestic brands (read the report to see the exact numbers) .

  • More than half of consumers use anti-aging products at least 3 times a week, over 1/3 of consumers use on a daily basis (read the report to see the exact numbers)

  • Almost all consumers aged between 26-30 pay attention to their skin issues and anti-aging products (read the report to see the exact numbers).



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