China Beauty Consumer Trend Report 2023 Q2

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By Chaileedo Research  MAY 25, 2023, 12:00 AM

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The “Beauty Consumer Trend Report (Second Quarter 2023)” is produced by Chaileedo Research. Chaileedo Research is an intelligence expert in the beauty industry, focusing on insights into new markets, new channels, and new categories in the beauty industry. The report provides objective, forward-looking, and inspiring insights for beauty companies around the world and provides professional industry market data for beauty practitioners.

The report predicts future consumer behavior by gaining insights into consumer needs and analyzing consumption facts. It gives suggestions to respond to changes in consumer demand through brand cases. Consumer trend analysis, insights, and recommendations are conducted around the behavior of consumers in the past 3 months and the next 3 months.

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  • Consumption for beauty is gradually picking up, which shows more obvious in the first-tier and new first-tier cities.

  • The promotion is flat, and the festival bonus is reduced.

  • The demand for beauty devices with anti-aging effects is on the rise.

  • Taobao loses to Douyin, and the livestream e-commerce platform has become an important purchase channel for young consumers.

  • The ingredient-centric is increasing, and the popularity of “skincare formulas” continues to rise.

Key Stats to learn

  • In the first quarter of 2023, the cosmetics market size was 222.144 billion yuan, a year-on-year growth of 7.95%.

  • More than 60% of consumers’ consumption behavior is not affected by the promotion.

  • More than half of consumers who were born after 2000 said that their purchasing behavior was affected by the promotion.

  • During Women’s Day in 2023, 22 of the top 30 brands on the Tmall platform declined year-on-year.

  • In the second quarter of 2023, online cosmetics sales are estimated to reach 97.67 billion yuan.



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