Fenty Beauty Takes the Lead, with Celebrity Beauty Brand Sales Surpassing $1 Billion in 2023

According to Upbeat Agency, celebrity beauty brands generated over $1 billion in sales in 2023. Fenty Beauty, owned by Rihanna, tops the list, followed by Anomaly, Priyanka Chopra Jonas’s hair care brand, and Kylie Jenner’s cosmetics brand.

According to data from Upbeat Agency, Rihanna’s Fenty Beauty emerged as the highest-earning celebrity beauty brand in 2023, raking in $602.4 million in revenue.

Among all its products, the Fenty Beauty foundation stands out as the most popular, with 21,000 global searches per month. Following closely behind is the Fenty Beauty lip gloss, which garners 20,000 searches monthly.

Following Fenty Beauty, Priyanka Chopra Jonas’s hair care brand, Anomaly, secured the second spot, generating $542.7 million in revenue in 2023. Among its products, Anomaly’s hair oil stands out as the most sought-after.

Kylie Jenner’s Kylie Cosmetics, expectedly, clinched a spot in the top three, with revenues reaching $380.4 million in 2023. Currently, the most searched-for product from Kylie Cosmetics is mascara, with 1,500 global searches each month.

Other notable brands on the list include American singer Ariana Grande’s r.e.m Beauty and Selena Gomez’s Rare Beauty.