According to Beiersdorf’s official website on December 16, the Supervisory Board of Beiersdorf AG has appointed Grita Loebsack to the Company’s Executive Board effective January 2022. She will be at newly created position as President NIVEA and will take over its global management.
Grita Loebsack has extensive management experience in skincare and global brand building and she has held leading positions at Essilor, Unilever and L’Oréal. Grita Loebsack joined L’Oréal in 1996 as International Marketing Director of L’Oréal Skincare Paris and Global President of the Vichy. In 2012, she joined Unilever as Executive Vice President of Global Skincare and later joined Kering as CEO of Fashion and Leather Products and was responsible for a diversified fashion portfolio. Currently, Grita Loebsack serves as Chief Marketing Officer and member of the Executive Committee at Essilor.
Vincent Warnery, Chairman of Beiersdorf’s Executive Board, added: “I am very pleased that Grita Loebsack will take over responsibility for our flagship brand NIVEA, leading it into an even more successful future. I am convinced that she will develop NIVEA into an even more global, digital, and sustainable brand inspiring our consumers around the world.”