Yesterday, Henkel Consumer Brands has officially assumed full operational management of Vidal Sassoon’s hair care business in Greater China, effective immediately. The move marks a significant step in redefining future beauty aesthetics in Asia by elevating Vidal Sassoon’s industry-leading identity and driving comprehensive upgrades across product innovation, distribution channels, and consumer engagement.
The business unit will now oversee all Vidal Sassoon product categories in the region, including shampoos, conditioners, and styling products. As part of this transition, Henkel has also acquired the Suzhou Bocchi manufacturing facility, which will enable efficient and precise local production of key products—such as the brand’s iconic “Big Red Bottle”—tailored to meet the diverse needs of Chinese consumers.
“The acquisition of Vidal Sassoon represents a major strategic expansion for Henkel Consumer Brands in the hair care sector and adds greater depth to our existing portfolio,” said Zhong Jingwei, Vice President of Henkel Consumer Brands Greater China. “Taking full charge of Vidal Sassoon’s operations in Greater China is a pivotal move in our localization strategy. We’re excited to bring more diverse and personalized hair care experiences to Chinese consumers and to strengthen our leadership in the beauty industry.”
With the integration of Vidal Sassoon into Henkel’s portfolio—alongside Schwarzkopf and Shiseido Professional—the company now boasts a comprehensive, closed-loop ecosystem of product innovation and professional hairdressing expertise. This synergy positions Henkel to serve a broader range of consumers and meet varied market demands.
