Brand records history and witnesses the era. From manufacturing to creating, from catching up to surpassing, Chinese brands are accelerating their showcase of growth and charm to the world. Recently, the 10th Bonjour Brand Forum (hereinafter referred to as the “Forum”) was successfully held at the headquarters of UNESCO in Paris.
Pechoin, an outstanding representative of Chinese beauty brands, was invited to participate in this important historical moment of the 60th anniversary of the establishment of diplomatic relations between China and France. Once again, it had the opportunity to exchange ideas with top international skincare brands in the fashion capital, Paris. It can be said that this was not only a journey of blending Eastern aesthetics with global innovation but also showcased the global influence and cultural confidence of Chinese brands.
Pechoin’s 4th Invitation Pays Tribute to 60 Years of Friendship with a Century of Beauty
The breadth of Chinese brands on the world stage continues to expand. It is understood that the Sino-French Brand Summit Forum, which began in 2014 on the occasion of the 50th anniversary of the establishment of diplomatic relations between China and France, is an official event certified by the foreign ministries of both countries. The year 2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France, as well as the China-France Year of Cultural Tourism. This edition of the forum, held at this significant time, celebrates its 10th anniversary with fruitful achievements.
As an important bridge for promoting exchanges between outstanding Chinese and foreign brands, this forum brings together leaders from the political and business sectors of China and France, top brands from various fields, globally renowned creative designers, mainstream media from China and abroad, and more. With the theme “The Journey from Chinese Brands to Global Brands,” the forum focuses on topics such as brand-driven culture, cultural-driven innovation, and brand globalization. This year, Pechoin has been invited for the fourth time, which demonstrates the brand’s high recognition from international figures in global development.
The participation of key figures, partners, and sponsors from China and France is the best testament to the profound friendship between the two countries over 60 years. At this forum, Pechoin presented the “Dongtian World” gift set as a tribute to 60 years of friendship with a century of beauty. In addition, Pechoin has taken a leading role in joining the “Bonjour Youth” global youth creativity support program initiated by the World Federation of UNESCO Clubs, Centers, and Associations and the forum organizing committee. The program aims to promote exchanges and integration of global cultural creativity by cultivating the innovative capabilities of young people. It can be said that Pechoin’s actions undoubtedly aim to spread Eastern culture worldwide.
“Dongtian World” has its own paradise, allowing the beauty of the East to shine on the world.
For the past 93 years, from entering thousands of households with its iconic blue jar to becoming a national skincare brand and then making a global impact, Pechoin has carried the original aspiration for beauty unchanged. It has brought the beauty of the East from flourishing in China to shining on the world stage. The key to Pechoin’s worldwide recognition lies in its combination of Parisian romance with Chinese culture and Eastern civilization.
From Shanghai’s local culture to romantic art, the flow of trends and fashion freely moves between Shanghai and Paris. Technological innovation also inspires both cities, and this can be glimpsed through the “Dongtian World” gift set created by Pechoin. It is understood that this gift set is a collaboration between Pechoin and the renowned French design firm Partisan du Sens. It constructs a poetic and elegant Sino-French garden using representative landscapes from both places.
Specifically, upon crossing the outer arch of the gift box, there is a hidden “paradise” inside. On a golden arch bridge, the Oriental Pearl Tower, the Eiffel Tower, and French plane trees are beautifully arranged. Pechoin uses ingenious creative techniques to immerse Sino-French visitors in the enjoyment of beauty, offering a delightful experience with every step.
German philosopher G. C. Lichtenberg once said, “At every moment, people stand on the inside and outside of a door. Through the door, life’s self moves towards the outside world, and from the outside world, it moves towards the self.” The “Dongtian World” gift set created by Pechoin not only offers a hidden paradise behind the moon gate but also showcases the brand’s historical heritage and cultural value in the details. Moreover, it uses creativity to build cultural dialogues between different countries.
Pechoin tells the story of Chinese brands to the world with technological prowess
Telling a brand story and showcasing the essence of China today is also the mission of outstanding Chinese beauty brands like Pechoin. According to Rao Peng, the Special Assistant to the Chairman of the Board of Directors of Shanghai Pechoin Group, “As a brand, storytelling is important, but what matters more is integrating it into every product, addressing consumers’ needs, expectations, and problems. Ultimately, the product is the core competitiveness.”
At this forum, Pechoin’s star product, the Frame Color Wrinkle Cream from the “Dongtian World” gift set, once again allows global participants to experience the technological charm of Chinese beauty products. It can be said that this product represents the culmination of skincare technology from both the East and the West. It combines Chinese herbal ingredients with collagen wrinkle-fading technology called Yuan Chu ProVTA®, continuously satisfying the increasing skincare demands of the new generation of consumers, such as anti-aging and wrinkle reduction.
Behind this achievement is the result of Pechoin’s unwavering commitment to scientific research. It is evident that Pechoin has participated in the International Federation of Societies of Cosmetic Chemists (IFSCC) competition for five consecutive years and has won the Young Scientist Award for several years. Over the past decade, Pechoin has collaborated with Beijing Technology and Business University to conduct in-depth research on the natural state of the skin and develop highly effective products tailored to the skin characteristics of Oriental women.
As a Chinese beauty brand with a history of nearly a century, Pechoin has gained its strength to go abroad and venture into the world through persistent brand cultivation. This pursuit, which combines technological empowerment with the beauty of the East, has allowed Pechoin to take the lead in completing the journey from a Chinese brand to a global brand, step by step.
