Recently, according to report, L’Oréal Travel Retail and China Duty Free Group (CDFG) have unveiled a addition to the world of luxury haircare with the opening of the largest Kérastase flagship boutique in Sanya, Hainan. The boutique resides within the cdf Sanya International Duty Free Shopping Complex, nestled in Haitang Bay.
Spanning an impressive 130 square meters, this flagship marks Kérastase’s first foray into the Asia Pacific travel retail sector, setting a new standard for luxury haircare experiences.
According to report, the store offers an interactive touchpoints, K-Scan. It guided visitors through personalized haircare routines, highlighting the brand’s commitment to innovation. A standout feature is the introduction of K-Scan, an advanced haircare diagnostic tool utilizing tri-polar lights and AI algorithms. This groundbreaking technology offers a comprehensive hair and scalp analysis, delivering tailored regimens suited to individual needs in just ten minutes.
Enhancing the boutique’s allure is its exclusive spa room, a first for Kérastase in travel retail. Here, guests can indulge in the luxurious Chronologiste Hair Ritual, a 50-minute treatment from the Chronologiste range design.
