Fine Today Holdings, the company behind hair care brand Tsubaki and men’s grooming brand UNO, has submitted a revised securities registration statement to the Kanto Finance Bureau on September 25.
The company initially aimed for a listing on the Tokyo Stock Exchange’s Prime Market but has now also applied for a potential listing on the Standard Market. The move reflects a shift toward a more flexible IPO strategy that can better accommodate a broader range of investor preferences.
Fine Today had originally planned a December 2024 Prime Market debut but canceled the offering in light of changing market conditions, opting to delay the listing. Under its initial plan, the company was set to sell 35.7 million shares at an estimated ¥2,150 each, targeting a market capitalization of about ¥219.4 billion, with pricing scheduled for December 9.
It is reported that Fine Today Holdings is the personal care business spun off from Shiseido. The company’s core business remains centered on 10 brands originating from Shiseido, including Super Mild, Aquair, Kuyura, Tsubaki, Senka, Uno, Fino, Ma Chérie, Riclin, and Hadasui.
