P&G India announced at the Sustainability Summit “This is Our Home” in Mumbai that it has successfully achieved its “plastic neutral” goal in the past year. At the 4th China International Import Expo in early November in 2021, P&G also highlighted its sustainability business by exhibiting under the theme of “Smart Life, Sustainable Future”. Its sustainability goal “Net Zero 2040” was unveiled on site.
On March 31, P&G India announced at the Sustainability Summit “This is Our Home” in Mumbai that it has successfully achieved its “plastic neutral” goal in the past year (from April 2021 to March 2022), according to The Times of India. ”
In the story, reporter from The Times of India Salman-Chatterjee said that “plastic neutrality” is part of the “carbon neutrality” strategy. While “carbon neutral” means offsetting carbon dioxide or greenhouse gas emissions from production activities in the form of afforestation and energy conservation. “Plastic neutral” means balancing the total amount of virgin plastic produced and used with the total amount of recycled plastic that is recovered and reused. In short, for every kilogram of plastic sold in P&G India, they remove and recycle one kilogram of plastic from the environment, either by funding related organizations or by direct intervention.
In fact, P&G is a veteran of sustainability.
“Sustainability is a tradition that P&G has maintained for more than 70 years,” said Xu Youjie, chief sustainability officer and vice president of communications and public relations for P&G Greater China. And as early as 1956, P&G already released its first environmental safety report.
In 2010, P&G made a commitment to make 70% of its laundry loads on the low-energy wash cycle by 2020. P&G achieved these goals in 2019. It is also estimated that since 2015, American consumers have reduced CO2 emissions by approximately 1,500 metric tons by increasing the use of low-energy wash cycles. This amount is equivalent to more than five times the emissions currently generated by P&G’s global manufacturing and operational activities, demonstrating that positively influencing consumer behavior can have a significant impact.
A global study released by P&G shows that 71% of people want to do more to help sustainability at home, and 82% of parents surveyed said they are inspired by their children to join the effort. However, nearly half of those surveyed were unable to make the choices in their daily family life that would help protect the environment as much as they would like to. For most, “not knowing how to do it” is the biggest obstacle they face in adopting sustainable living habits. Meanwhile, research in China also shows that 43% of the public has been very concerned about global warming and is willing to contribute to low carbon, but when it comes to specific initiatives, only 33% of respondents say they know how they can reduce greenhouse gas emissions.
Procter & Gamble also made a great contribution to sustainable movements in China.
At the 4th China International Import Expo in early November 2021, P&G also highlighted its sustainability business by exhibiting under the theme of “Smart Life, Sustainable Future”. Its sustainability goal “Net Zero 2040” was unveiled on site.
From a macro perspective, P&G China’s sustainability strategy focuses on three major areas: climate, water, and waste.
P&G plays a role in three main dimensions: First, influencing consumers through the P&G brand, which has grown with Chinese families for 33 years and has strong brand penetration. Second, influencing upstream and downstream partners, as the retailer channel is an important link between P&G products and consumers. Third, influencing partners, external experts and internal employees to integrate sustainable thinking into every day life. For example, P&G advocated a paperless office internally to hold a paperless challenge. It planted 4,000 trees in Dunhuang for the team which significantly reduced paper usage. Xu Youjie introduced, “This year, P&G employees’ awareness of the concept that ‘sustainability is relevant to my daily work’ has reached 90%.”
From a micro perspective, whether it is “Mission 2030” or “Net Zero 2040,” P&G hopes to implement sustainability into every step of the product’s life cycle.
For example, the e-commerce model generates a lot of logistics waste with high material consumption and troublesome disposal for consumers. This year, P&G independently developed a lighter, more convenient and reliable “air capsule”, which can reduce the use of packaging materials: the main body of the packaging is made of a single material without additional sets of cartons and tape. Xu Youjie said “Compared with the traditional e-commerce packaging, the amount of materials reduced by 40% “. In terms of consumer experience, this special structure of the packaging, can cushion the impact of the product in the courier process, and reduce the impact of rain and wet on the package, and, without tools, consumers can open the package and release the air in the package through the tear line.
To sum up, P&G put forward the “Net Zero 2040” strategy, which also shows P&G’s sustainable work in actual product raw materials, production, logistics and recycling, and conveys P&G’s corporate social responsibility.