Shanghai China Beauty Expo(CBE) May be Postponed

Whether the 27th Shanghai China Beauty Expo(CBE), which plan to be opened on May 12, will be held as scheduled has triggered heated debate in China’s cosmetics industry. Its founder, Sang Jingmin, responded that the details will be officially announced next week.

On April 6, Beijing time (all times below are Beijing time), the news of “Shanghai China Beauty Expo(CBE) postponed due to the epidemic” spread on Chinese social media platforms. According to the previous plan, the 27th CBE will be held in Shanghai New International Expo Centre (Pudong) from May 12 to 14.

It is reported that the area of 27th CBE enjoyed 260,000 square meters, covering skin care, cosmetics and beauty tools, hair products, care products, perfumes and fragrances, OEM / ODM, raw materials, packaging and other categories.

The 26th CBE, with an exhibition area of 230,000 square meters, attracted 3,200 exhibitors and 10,000+ brands. It gathered professional buyers and visitors from more than 80 countries and regions and attracted 1.21 million online visitors and generated 4,170 online trade demands.

Official information shows that CBE is held in Shanghai every year in May, and has been successfully held for 26 consecutive sessions so far and it is a global beauty industry chain-wide business service platform. As a beauty exhibition that has landed on the list of the top 100 world business exhibitions for five consecutive years from 2017 to 2021, CBE includes cosmetic exhibition, professional beauty exhibition and CBE SUPPLY expo, and opens a series of year-round touring exhibitions in many places in China.

As the time to hold is getting closer, many Chinese industry players are anxious that “Can Shanghai CBE be held as scheduled this year?” At the same time, the news about “affected by the epidemic, Shanghai CBE can not be held on time” spread on the Internet.

In this regard, the show organizer revealed that “the probability may be postponed, but the new schedule after the postponement will definitely need to be reformulated according to the situation of the epidemic, and the results will not be available so soon.” The founder of Shanghai CBE, Sang Jingmin, responded that the details will be officially announced next week.

In fact, every year since the outbreak of the epidemic in 2020, exhibitions related to the Chinese cosmetics industry have been postponed or even suspended due to the epidemic.

On March 11 this year, the 59th Guangzhou China International Beauty Expo closed early due to the epidemic prevention and control. At the same time, the Office of the Joint Conference on the Reform and Development of the Guangzhou Convention and Exhibition Industry of the Guangzhou Municipal Commerce Bureau issued an “Emergency Notice on the Suspension of Recent Exhibition Activities” stating that all exhibition activities in Guangzhou were suspended with immediate effect.

Likewise, Cosmoprof Asia, which has been suspended offline for two years, officially announced that it will be held in Singapore in November this year in the form of a special exhibition for no other reason. The Asia Pacific Beauty Show, which has been held for 24 sessions in Hong Kong, had chosen to carry out the show in online form in 2020 and 2021 due to the epidemic.

In addition, on March 18, Hainan Provincial Bureau of International Economic Development informed that “due to the epidemic situation, the second China International Consumer Products Expo, originally scheduled for April 12-16 in Hainan, was confirmed to be postponed until mid to late May this year, the specific time to be determined.”

On the evening of April 7, the organizing committee of the China International Beauty Expo in the National Exhibition and Convention Center in Shanghai also issued an announcement that the 60th China International Beauty Expo which was originally planned to be held from May 16 to 18, 2022, has been postponed to November 24 to 26, 2022, after a prudent decision.

According to the latest available information: Shanghai New International Expo Center has been converted into a mobile cabin hospital, medical teams from all over China are moving in to take over the hospital and have started the admission of confirmed patients with COVID-19.



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