Shiseido Corporate with Tencent to Accelerate Digital Transformation

Shiseido Group announced today that it has entered into a three-year global strategic partnership with Tencent. The Group will build a D2C (Direct to Consumer) growth engine to enhance global consumer experience and accelerate the Group’s digital capability building and transformation through comprehensive cooperation with Tencent’s social and content ecology, enterprise digital transformation services and innovative technologies.

Shiseido and Tencent signed a strategic cooperation agreement at Shiseido China headquarters.

Shiseido China CEO Kentaro Fujiwara said, “In recent years, Shiseido China, as the Group’s second global headquarters, has not only accelerated its own digital transformation, but also actively explored the way to work together with partners to export the innovative power of the Chinese ecosystem outward.”

After active expansion, Shiseido China and Tencent have continued to deepen cooperation in areas such as brand advertisement, product promotion, omnichannel consumer experience management, and the expansion of WeChat Mall.

Both parties will take the lead in the enhancement of the global Chinese consumer experience through Shiseido China’s social e-commerce platform and digital innovation of beauty technology. In the future, Shiseido Group will work with Tencent to gradually cooperate in the areas of smart retail, innovative models, virtual immersive brand experience and smart skincare solutions for specific groups of people through digital solutions.

Tencent’s President Liu Chiping said: “We hope to provide customized products and services for users and businesses through technological innovation. We also aim to create a consumer-centric D2C growth engine and help Shiseido and more beauty brands upgrade.”



Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data.
Starting at $8.33 per month if you subscribe a Pro Annual Plan


Beauty News

Industry News, Broadcast and Breakings

Industry Stats

In-depth Statistics from all aspects to dig out the sales, up and downs.

Consumer Research

Exclusive service to survey numerous consumers across the country and get the best expected results

Brand Analysis

Examine and analyse a brand in details to conclude a report showcasing the desired information

Niche Market Research

Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions.


Retail / Distributor Finder

Help brand distribute in China.

Cosmetics/ Makeup Compliance

Help make your product legal in China

OEM/ODM Manufacturers

Know what's trending or find the best possible material / ingredient / product supplier

Scroll to Top

Subscribe Yearly Member to Read More