Shiseido has recently unveiled two additions to its sunscreen lineup, introducing the Ultimate Sunscreen Protector Lotion SPF 60+ and the Ultimate Sun Protector Spray SPF 40. Designed to provide broad-spectrum protection, these innovative formulas offer a range of advanced features to ensure comprehensive defense against the sun’s harmful rays.
Shiseido stated that at technological advancement, Shiseido’s Ultimate Sunscreen Protector Lotion SPF 60+ incorporates the SynchroShieldRepair Technology. This innovation allows the lotion to self-repair its coverage, even when thinned by movement.
To further enhance its protective capabilities, Shiseido has integrated HeatForce Technology into the Ultimate Sunscreen Protector Lotion SPF 60+. This intelligent feature bolsters sun protection by responding to external heat, reinforcing the lotion’s effectiveness during periods of increased temperature or prolonged sun exposure. Additionally, the WetForce Technology utilized in the formula creates an additional layer of defense, activating when exposed to water or sweat. This ensures that even in the face of moisture, the sunscreen remains steadfast in shielding your skin.
Shiseido claims that the Ultimate Sun Protector Spray SPF 40, on the other hand, utilizes the SuperVeil-UV 360 Technology, a powerful system designed to enhance protection against UVA and UVB rays. By employing antioxidants and botanicals, this innovative spray helps to prevent damage caused by harmful ultraviolet radiation, promoting healthier and more resilient skin.
In a strategic move to promote these breakthrough products, Shiseido has partnered with high-performance athletes for their captivating “Sun on the Run” 360-campaign. Through social media and other key markets, these athletes will showcase the efficacy and reliability of the new sunscreen innovations, creating awareness and inspiring individuals to prioritize sun protection.
