Recently, according to report, Thai beauty brand LA GLACE stated that it will reach THB 2 billion in revenue and list on the Stock Exchange of Thailand within three years. Backed by viral popularity and cult-status hero products, the brand is now ramping up international expansion—starting with Hong Kong—as it positions itself as Asia’s next big beauty name.
Founded by Ideal & Marvelous Ten Co., Ltd., LA GLACE was created to empower self-expression through makeup that reflects the underground beauty aesthetic—unfiltered, inclusive, and trend-forward. Since its debut, the brand has exploded in popularity among Thai teens and young adults, earning viral buzz across TikTok and dominating online marketplaces.
LA GLACE’s revenue leapt from just THB 664,000 in 2018 to over THB 401 million in 2023, thanks to breakout products like its Black Blush and Mini Airy Skin Concealer, each of which sold more than 1.5 million units.In 2024, the company recorded revenue of THB 420 million and a net profit of THB 37.7 million.
CEO Aimlin Teerathanakitpong attributes the brand’s meteoric rise to its intuitive understanding of Gen Z values: authenticity, innovation, and identity. “We’re not just selling makeup—we’re offering a confidence tool,” she said. “Every LA GLACE product is designed to support real people who use makeup as a form of self-expression.”
Beyond its digital roots, the brand has rapidly expanded its physical footprint. LA GLACE products are now available in Watsons, Beautrium, EVEANDBOY, Konvy, and over 100 7-Eleven locations, with plans to roll out to all 7-Eleven stores nationwide by year-end.
According to CMO and co-founder Teewatup, LA GLACE is planning to break into international markets from 2026 to 2028, with a focus on Asia, the Middle East, Europe, and the U.S.. The first stop is Hong Kong, chosen as a strategic gateway to reach Gen Z consumers in mainland China.
To support its global ambitions and upcoming IPO, the company has already begun building a robust financial infrastructure. “We’re laying the foundation now—optimizing cost structures, enhancing transparency, and preparing to attract investors who believe in the long-term vision of LA GLACE,” said Teewatup.
