Recently, Valentino Beauty limited-time pop-up store landed in Sanya Hai Lyv Duty Free City providing an all-inclusive and diversified personality for customers who come to visit the store. The official Valentino Beauty store will also be located in the perfume and cosmetics area on the third floor of Sanya Hai Lyv Duty Free City in mid-April.
Recently, Valentino Beauty limited-time pop-up store landed in Sanya Hai Lyv Duty Free City, passing on Valentino’s aesthetic concept of “high definition as a dream, beauty overflowing on earth” to Sanya consumers, with citizens and tourists to feel the high definition charm of Valentino beauty while shopping.
The limited-time pop-up store is decorated with the classic red color of the brand. In the store the entire line of high-definition makeup products are displayed including the four main stars of the Go-Clutch Set, air cushion, lipstick, perfume and other products, providing an all-inclusive and diversified personality for customers who come to visit the store. In addition, beauty assistants are provided in each area to offer professional guidance and advice to customers in the store. They help customers to provide multiple choices and create a unique beauty experience.
The official Valentino Beauty store will also be located in the perfume and cosmetics area on the third floor of Sanya Hai Lyv Duty Free City in mid-April.
It is reported that Valentino Beauty Asia Pacific Duty Free new counter was officially opened in another Hainan duty free store, CDF Mall, back on November 2, 2021.
Founded in 1960, Valentino is a high fashion luxury brand originating from Italy. In 1978, it had the first launch of fragrance products. In 2019, L’Oréal officially took over the operation of Valentino from Puig and renamed it Valentino Beauty. On July 15 in 2021, L’Oréal Group unveiled its high fashion brand Valentino Beauty’s Tmall flagship store in Shanghai. This marks the official entry of Valentino Beauty into the Chinese market.
It is understood that the Chinese market has always been one of Valentino’s important territory. From the 1990s, Valentino began to hold fashion shows in China one after another. Valentino is also using the Chinese market as the first market for the brand’s full line of beauty products in Asia.
Currently, there are 79 SKUs of Valentino in its flagship store on the Chinese e-commerce platform Tmall Beauty with the best-selling products Valentino Go-Clutch lipstick with a total sales volume of 10,000 units and monthly sales volume of 20 units. It is priced at $70.7.
Its parent company, L’Oréal Travel Retail Group Asia Pacific, also worked together with CDF to bring the new Valentino beauty counter to CDF Mall on November 2, 2021.
With the boom in Islands free zone shopping, Hainan is gradually becoming a paradise for “shoppers”. According to the data released by the Department of Commerce of Hainan Province, as of March 23, Beijing time, the sales of China’s Hainan duty-free stores have exceeded $2.356 billion since 2022, a year-on-year increase, which has also provided international beauty brands to opportunities and continue to increase their presence in China’s duty-free market.
Currently, internationally renowned brands including Lancome, SK-II, TomFord, LA MER, Estee Lauder, DECORTE and others have been set foot in Hainan’s duty-free stores. Only the beginning of 202, Armani Beauty, CPB, FREDERIC MALLE, KILIAN and other brands were settled in duty-free stores through opening special stores, pop-up stores and others.
According to statistics, in the first two months of this year, the total sales of Hainan’s 10 duty-free stores exceeded $2.022 billion, an increase of 33% year-on-year. Among them, duty-free sales amounted to $1.877 billion, up 38% year-on-year. The number of shoppers visiting duty-free stores was 2.1266 million, up 36% year-on-year; and the number of duty-free purchases was 12.623 million units, up 53% year-on-year.
This time, Valentino is stationed in Sanya Hai Lyu Duty Free City, which officially opened on December 30, 2020, and is a high-end tourism retail complex integrating duty-free shopping, taxable shopping, catering and entertainment. It covers a business area of 95,000 square meters with introducing and operating more than 740 international famous brands covering 45 categories of duty-free goods such as watches, jewelry, bags, perfumes, cosmetics, electronic products and imported wine. It ranged 45 categories of duty-free goods such as watches, jewelry, bags, perfume, cosmetics, electronic products and imported wine.
It is reported that Sanya Hai Lyu Duty Free has confirmed its participation in the 2nd China International Consumer Products Expo this year, and will join hands with internationally renowned brands of fragrance, jewelry and other categories to make a joint appearance at this year’s expo. Its abundant booth activities in the expo held by Sanya Hai Lyu Duty Free will bring consumers a novel shopping experience.