YouTuber and professional boxer Jake Paul has secured another win in his multifaceted career with the launch of his new men’s personal care brand, aptly named W. Announced on Wednesday, this brand offers a range of body care products that are now available at Walmart.
W’s initial product lineup includes deodorant, body wash, and body spray, each priced at under $10, making them affordable options for everyday use. Paul’s brand is set to expand further with the upcoming release of a face wash, a two-in-one shampoo and conditioner, bar soap, hair gel, and hair pomade. These additional products will hit the shelves in the coming months and will also be available on Amazon later this summer.
In a press release, Paul expressed his motivation behind creating W, stating his desire to provide guys with products that boost their confidence and smell great without the hefty price tag. “I wanted to create products for guys that will boost their confidence and smell amazing, but also don’t cost $20 for a stick of deodorant,” Paul said.
Jake Paul’s entry into the personal care market comes as he continues to make waves in the boxing world. His much-anticipated fight against former heavyweight champion Mike Tyson, originally scheduled for July 20, has been postponed to November 15 due to Tyson’s ulcer flare-up in May. The fight, which promises to be a major event, will take place at the AT&T Stadium in Arlington, Texas, and will be streamed live on Netflix.
Jake Paul has over 26 million followers on Instagram and 27 million followers on Youtube, and Paul’s new brand has the potential to appeal to a wide audience, although the brand declined to reveal specific sales projections.
