In the next five years, China's anti-aging market will exceed 200 billion yuan.
With the improvement of living standards and the continuous evolution of consumer skincare philosophies, the demand for anti-aging products is becoming more prevalent among younger demographics. Additionally, skin aging varies across different age groups, leading to a noticeable trend of segmentation within the anti-aging market.
In 2023, the anti-aging skincare market in China is projected to reach 140 billion yuan. According to data from CHAILEEDO RESEARCH, the market size of China's anti-aging skincare market was 125.3 billion RMB in 2022, with an average annual growth rate exceeding 10% from 2017 to 2022.
In 2023, the anti-aging skincare market in China is projected to reach 140 billion yuan. According to data from CHAILEEDO RESEARCH, the market size of China's anti-aging skincare market was 125.3 billion RMB in 2022, with an average annual growth rate exceeding 10% from 2017 to 2022.
Among various segments within the anti-aging market, eye care generates the highest engagement on social media.
Taking the example of total views of anti-aging-related topics on platforms like Xiaohongshu (Little Red Book), eye care occupies the highest viewership within the anti-aging segment, surpassing facial anti-aging by over 57%. Consumer acceptance of advanced technologies like "medical aesthetics for anti-aging" and "ingestible anti-aging" is gradually increasing, indicating intensifying competition in the development of anti-aging technologies.
Anti-aging products are positioning themselves in the high-end market, resulting in fierce competition among leading brands.
Considering the first half of 2023 data from Tmall, the flagship products of top brands largely align with their anti-aging offerings. Moreover, the top 15 anti-aging products have a lower concentration of brands, indicating heightened competition within the anti-aging product space.
The combination of "anti-aging + antioxidant" effects is particularly popular.
Recent data from Xiaohongshu over the past 90 days reveals that consumer discussions and brand promotions related to anti-aging products primarily emphasize the "antioxidant" effect. The combination of anti-aging and antioxidant benefits holds high credibility among consumers.
