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Do you know that The Market size of oil skin care products in China is growing steadily?
Content of the Report
Chap.1 Oil Skincare Market
Definition of Oil Skincare
Classification of Hot Oil Ingredients
Market Scale and Categories
Chap. 2 Recent Trends
Trends on the Market of Oil Skincare
Products Analysis on Hot Brands
Chap. 3 Marketing of Brands
Chap. 4 Consumer Demand and Consumer Buying Behavior
Suggestion to Consumers
Summary on Research of Consumers
Chap 5. Future Development
Promote the Concept of Oil Skincare
Enhance R&D and Optimize Formulation and Texture
Promote Efficacy of Products by Avoiding Too Much Marketing
Oil Skincare Products ShouldBreak off the Limit of Seasons
Chinese Brands Boasts Chances to Occupy the Market
Makeup remover oil is the most recognized and the concept needs urgent promotion
The report also shows that makeup remover oil is still the category with the highest consumer recognition for oil-based skin care products. And natural and safe skin moisturizing is the key reason why consumers recognize nourish skin with oil. Consumers living in dry regional climates are more likely to endorse oil-based skincare......
Oil-based skin care market still has an extremely large development space
The report indicates that although the Chinese oil-based skin care market is still in its infancy, several brands have already laid out various product segments early to seize the corresponding market heat and wait for the oil-based skin care market to explode, including HABA Squalane Oil, Clarins Double Serum, and Zhuben Botanical Makeup Remover Oil.
Makeup remover oil most recognized by consumers
In the online market of facial oil category, makeup remover oil is undoubtedly the category with the widest range of consumer recognition, and all major platforms online channels have good sales of head market facial essence oil, while the oil mask market is relatively more concentrated in Taobao&Tmall platform. Taobao&Tmall platform, in the last 30 days, sales of the Top 10 makeup remover products are more than 10,000 units, "sensitive skin" and "deep clean" is its main publicity efficacy. Tiktok China platform data shows that the highest-selling makeup remover oil with 236,000 individual sales of a single SKU in 30 days, including 92% of live e-commerce sales.
60% of respondents are more concerned about the efficacy of this kind of product
Furthermore, the safety and efficacy of oil skin care products are key factors influencing purchase decisions. 60% of respondents are more concerned about the efficacy of this kind of product, followed closely by safety and skin feeling. For oil skincare products, product packaging and celebrity effects have relatively little influence on consumer purchases.
There is still a cognitive gap in the oil-based skin care market
From the consumer research data, we can see that 43% of them do not accept the concept of oil-based skin care.
There is still a cognitive gap in the oil-based skincare market, and it is necessary to strengthen the promotion of the concept to consumers in a comprehensive manner.