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Do you know that the market scale for eye cream is the largest in China?
Content of the Report
Chap.1 Eye Care Market
Definition and Classification of Eye Care Products
Analysis on Efficacy and Ingredients of Eye Care
Market Size of Eye Care
Chap. 2 Recent Trends
Percentageof Recorded EyeCareProductsamong Cosmetics
Search Trends Online
Chap. 3 Insight the Trend of Consumer Market
Consumption among categories Online
Sales among Offline Channels
Analysis on Hit Eye Care Products
Chap. 4 Consumer Demand and Consumer Buying Behavior
Consumer Demand and Consumer Buying Behavior
The popularity of EyeCare Needs to be Spread
Removing Dark Circles is the Main Demand of EyeCare and the Difference in Efficacy Preference of Different Groups is Obvious
Efficacy and Ingredients are the Main Factors of Buying and Chinese Brands Increases Obviously
Consumer Opinions and Suggestions
Chap 5. Future Development of Eye Care
“ALL IN ONE” to Meet the Multiple Demand and Provide New Innovation for Eye Care Brands
Eye Care Changes to Delicacy Categories and Crowds
Focus on Ingredients and R&D Using the Power of Science to Enhance Brand Strength
Release Eye Care Market Potential by Promotion for Increasing Brand’s Revenue
China's eye care market size to maintain a steady growth trend
The report also shows that more than 70% of women will maintain the habit of purchasing and using eye care products. And nearly 50% of consumers prefer to buy eye care products in the range of 200-300 yuan. Lightening dark circles is the main demand for consumers' eye care......
The Market scale for eye cream is the largest
In the past year, the eye cream market was the largest and most mature of the major eye care categories, reaching 73% of the turnover, and has maintained a relatively stable growth trend.
High-end lines market are occupied by international brands
The competitive pattern of the eye care market in the past year is similar to the previous and there are also breakthroughs. The similarity lies in the fact that the top brands are still firmly dominated by the 3 giants of Estee Lauder, Lancome, and L'Oreal, and the Chinese old-school brand Marubi and the newcomer UNISKIN, which stood out last year, still maintain their strengths. The difference is that in the first quarter of 2022 the eye care industry CR10 (the sum of the market share of the top 10 companies) reached 44%, of which Proya, Sushuo Meili, BioMESO and other Chinese brands with top-selling products out of the circle one after another, accelerating the concentration of the industry.
In terms of offline channels, from July 2021 to June 2022, the eye care products from the CS channel sold a total of 2.199 million units, with a monthly average sales volume of 183,300 units. Among the period, with the highest sales amount of 230,000 units in November 2021 and the lowest in February 2022 with only 149,000 units. From the aspect of sales revenue, total sales in the past year were 330 million yuan, with average monthly sales of around 27.5 million yuan. Corresponding to the sales amount was the highest sales revenue in November 2021, which amounted to 34.45 million yuan.
Thirty percent of consumers have not used eye care products
The report shows that current consumers have a low awareness of eye care products, with only 66% of consumers having used eye care products, much lower than the popularity of facial care products such as lotions and essences. By gender, more than 70% of women will maintain the habit of buying and using eye care products, and women in first-tier cities are more aware of eye care skincare and have a higher relative purchase penetration rate.
Eye Care Products in China have more excellent potential for Development
The creation of representative products for eye care brands is self-evident, very professional and technological products can enhance the brand's recognition among consumers, and differentiated product positioning can bring a long momentum for brand development.