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Do you know that Clean Beauty Product is one of the best seller in China?
Chap.1 Brief Introduction of Clean Beauty
Definition of Clean Beauty
Development of Clean Beauty
The Advantage of Clean Beauty
Chap. 2 Recent Trends
International Trends on Clean Beauty(Excluding China)
Trends in Clean Beauty in China
Development of Clean Beauty in Different Countries
Chap. 3 Branding for Clean Beauty
Marketing of International(Excluding China) and Chinese Brands
Tendency on Major Brands
Sales in Online Channels
Chap. 4 Consumer Research and Opinion from Industry Experts
Consumer Demand and Consumer Buying Behavior
Opinion from Industry Experts
Chap 5. The Future Development of Clean Beauty
Demand for Clean Beauty is Strong, and the Market needs more diversified products
Promoting in Multiple Scene and Marketing in Omnichannel
E-commerce Channel as the First Choice and Offline Channels is the New Opportunity
Establishing Standard of Clean Beauty with Chinese Characteristics
to Drive Chinese beauty Going Global
China's Clean beauty market has great potential
The report also presents that foreign clean beauty development momentum is significantly better than Chinese. And Chinese consumers have a positive attitude towards clean beauty and demand is strong. Various large groups have flocked to China, and China's "clean beauty" market has great potential......
Over 80% of respondents support the promotion in the Chinese market
Nevertheless, most consumers are concerned about the safety, packaging, and humanitarianism of this concept, and those under 30 are more cared about the natural or "decomposable" ingredient properties of clean beauty. It is worth noting that 90% of respondents said there are ingredients they were concerned about, with preservatives being the most important.
It is important to note that when consumers purchase clean beauty, they are most concerned about the cost-effectiveness and product reputation, and the attention to the brand ranked third, of which more than 70% of consumers said they would prefer to buy local brand products. And at present, consumers buy or think that belongs to the clean beauty brands, except LAN and Dewy Lab, which are all foreign brands. Chinese brands are still in the initial stage of cultivating the market, the Chinese market and consumers need the right cultivation and education, but also the time to settle down
The trend of universal attention to clean beauty is underway
Furthermore, foreign giants have begun to invest in or acquire clean beauty brands, meanwhile, also by creating clean brands and launching a product line positioned clean beauty, officially entered the field of clean beauty.