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Do you know that New brands become the new highlight of consumption
Content of the Report
Chap.1 Overview of Moisturizing Market
Main Moisturizing Ingredients
Filing of Moisturizing Efficacy
Chap. 2 Trends and Sales Online
Trends on Xiaohongshu
Chap. 3 The layout of Moisturizing Products on CS Channel
Overview of Sales Data of Moisturizing Category on CS channels
Breakdown of data by brand
Analysis on Moisturizing Category in
Chap. 4 Marketing Analysis on Moisturizing Brands
Hot Moisturizing Products
Operation of Brands
Chap 5. Consumer Demand and Consumer Buying Behavior
High Popularity of Moisturizing Products
Chap 6. Future Development of Moisturizing Category
Significant up in Heat Moisturizing Filing under New
“Refinement” more Competitive, Consumer Upgrading to Drive New Growth
Offline Channels to “Homogenization”, Brand to Help Stores to Improve Performance
Adopt Star Single Product Strategy Taking into Account Diversified Marketing
The market scale of the hydration and moisturizing category is bound to usher in a new quantum
The report shows that more than 40% of consumers prefer to buy local Chinese hydration products. And the offline hydration production market shows a prosperous scene on the surface, but in essence, competition has intensified and serious homogenization issues. Many new brands choose a large single product strategy, taking into account diversified marketing.
From the research on consumers' recent causes of skin dehydration, dryness and peeling, it is found that 70% are due to weather, and personal work and rest reasons also account for a large proportion, which shows that skin hydration and moisturizing are a long-term care process.
40% of consumers tend to buy local Chinese brands
From the brands of hydration products that consumers have used, it was found that CHANDO ranked first with 44%, followed by L'Oreal, and Proya and OSM ranked third and fourth respectively. In addition to the brands listed, consumers have also used hydration products from brands including Pechoin, Hanajirushi, Freda, Sulwhasoo, OLAY, Herborist, and Winona.
The offline channel "homogenization" issue is serious
The report shows that 15% of the stores prefer to maintain the current hydration product structure, not to consider the introduction of new products. Also, there are a number of stores on the fence, not yet sure of the introduction plan. The stores that are already planning to introduce new hydration and moisturizing products have their eyes on the essence and original liquid.
Diversified marketing, new brands become new highlights
As brands and channels enhance consumer education and consumer awareness of independent consumption, hydration products will undoubtedly become more normalized in consumer skincare activities.