Nowadays, professionalization and science are the major trends in the Chinese skincare market. It can be said that, Avène was one of the first brands to tell the brand story based on the core ingredients of its products for Chinese consumers. It has impressed Chinese customers.
Skin barrier repair is now a new growth area in the cosmetic industry and various brands have different solutions to this skin problem. Avène, for example, focuses on spring water. Avène belongs to the French Pierre Fabre pharmaceutical group. In 1975, the group started research on Avène Thermal Spring Water based on scientific water therapy and the Avène skincare brand was born and the Thermal Spring Care Center was established in 1990.
Avène’s products are designed for all types of sensitive skin care and can be calming and soothing for dry, dehydrated, acne-prone skin that may experience redness and molting in response to environmental irritation. The silica content in Avène Thermal Spring Water can also help to repair the barrier, but is not recommended after the skin has been restored to health. It follows a medical-pharmaceutical background and has gained a lot of attention in China and worldwide.
To date, French thermal waters have become a geographical icon in the field of skincare, with 1,200 registered spas and 201 thermal water retreats in France. Thermal waters are mineral waters located deep underground and their purity and mineral content have a therapeutic effect on the skin. That principle that has been recognized for over two centuries. Studies have found that thermal waters can relieve various skin problems and also act as one of the active ingredients in sensitive skin care products, gently and without side effects.
